Holland & Barrett, a member of Fourlis group, is launching its new sports nutrition line, H&B Precision Engineered, through a dynamic campaign featuring Giorgos Printezis—one of the most iconic figures in European basketball. It is worth noting that the athlete has trusted and partnered with the company since 2023, stating, “Holland & Barrett helps improve not just my life, but my entire family’s.”

In the campaign video, Giorgos Printezis returns to his roots on the island of Syros and plays basketball once again. The video powerfully showcases the three core values of the new H&B Precision Engineered line: Strength. Energy. Performance. Every move he makes on the court reflects the essence of demanding training and the importance of proper support. The new H&B Precision Engineered range is the ultimate in sports nutrition, designed for those who demand results—whether at a professional or amateur level.

🎥 Watch the campaign video here:
https://www.youtube.com/watch?v=Fr9xD_gVW_8 
Video production: Studio Reskos
Sports Management: Progame SA

The complete new sports nutrition line includes a wide variety of protein powders (including vegan options), protein bars, creatine, electrolytes, and other supplements such as Magnesium & Zinc, BCAAs, Pre-workout, L-Arginine, and Amino Acids.

All products in the line are Informed Sport certified, ensuring maximum safety. This certification guarantees the absence of potentially harmful substances and confirms that all products have passed anti-doping tests and are manufactured to the highest quality standards. The line is tailored for both amateur and professional athletes who seek real results from their training.

The H&B Precision Engineered line is available in all stores and online: https://www.hollandandbarrett.gr.