The Fourlis Foot Locker SEE Marketing team is building a high-impact function in a start-up environment. We are seeking a strategic, people-first marketing leader with strong brand go-to-market expertise to drive integrated, world-class campaigns and cross-functional alignment.
This role balances brand vision setting with execution, owning go-to-market strategy, messaging, and omni-channel campaign delivery in close partnership with Foot Locker Inc. and key brand partners.
Main Responsibilities:
- Gather customer and market insights, increase customer conversions, and generate more qualified leads.
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and countries. Plan and manage all promotions, activities, events, social, and campaigns.
- Maintain strong relationships with partner brands marketing teams and develop strategic marketing direction and annual planning for each brand.
- Own and drive go-to-market calendar, planning and messaging strategy alongside marketing channels, leveraging consumer insights and data.
- Oversee the seasonal marketing calendar, ensuring all channel teams have assets, information, and guidelines to deliver effective campaigns across their respective channels. Initiating ideas to implement to ensure we deliver exciting and engaging moments for Foot Locker customers.
- Exceptional inter-departmental collaboration, with Digital, Merchandising and Retail teams. Seamlessly partner with Foot Locker Global Licensee team.
- Manage all external agency relationships & mall marketing relationships
- Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets. Be the brand guardian for Foot Locker.
- Able to dissect the cultural, street fashion and competitor landscape to identify opportunities and trends in the market for Foot Locker to maximise upon.
- Deliver campaigns and brand experiences that activate our brand platform, The Heart of Sneakers, and drive relevance and demand, with a contemporary tone of voice.
- Create and execute Social Media awareness content creation strategy, fueling consumer engagement, adhering to Foot Locker brand standards. Develop Influencer network across SEE region.
- Set campaign goals, KPIs & ROI and analyze and package program results and key takeaways, executing x-channel reporting routines.
- Setup & lead a centralized regional team of marketers based in Athens, complemented by limited local in-country tactical resources.
- Launch & scale FLX platform Foot Locker’s loyalty program & localize offering to drive acquisition, repeat purchase and incremental lifetime value of consumers. Partner with ecommerce team, to align on commercial execution proposition.
Qualifications
- 8+ years of experience in marketing, brand, or advertising, ideally in retail or matrix organizations.
- Strong passion for sneakers, street culture, and youth consumer trends.
- Proven people leadership and cross-functional collaboration experience.
- Highly proactive, resourceful, and comfortable in fast-paced environments.
- Excellent communication, presentation, and influencing skills.
- Fluent in English.
- Strong budget management and results-driven mindset.
We offer:
- Career Growth: We invest in your professional development with continuous learning opportunities, mentorship programs, and clear career progression paths.
- Comprehensive Benefits: We offer competitive compensation package, Bonus plan, health insurance, and other benefits to support your well-being.
- Generous employee discounts in all Fourlis concepts – INTERSPORT, IKEA, Foot Locker
- Inclusive Environment: We celebrate diversity and are dedicated to creating an inclusive environment where everyone feels welcome and respected.
- We'd love to hear from you if you are a highly motivated and results-oriented individual with passion.
